Culture Shock in Media Discourse: Philosophical Analysis

The article examines the philosophical opinion of Confucius about benevolence as the core of culture and the justification of the idea of its achievement; it is found that the followers of Confucius studied and improved his teachings, enriching the concept of benevolence and shaping the cultural spirit of the Chinese people. The role of Confucianism in the formation of its unique national character is proven. Challenges to the traditional Chinese concept of kinship from the culture of numbers are considered, which affects political life, education, and everyday life. Thanks to the analysis of the discourse of the media space, the influence of digital media on culture as a whole, as well as the inevitability of culture shock between traditional culture and the culture of the digital, is substantiated.