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July 1, 2024International Journal of Applied Research in Business and ManagementOpen Access

The Influence of Social Media Content towards Online Shopping Behavior

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Authors

SJSabila Ratna JanitrafiaEREndang Ruswanti

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Cite This Study

Janitrafia et al. (2024) studied this question.

synapsesocial.com/papers/68e61dfeb6db6435875b05c3https://doi.org/10.51137/ijarbm.2024.5.2.13
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Evaluating the Impact of Social Media on Consumers’ Online Shopping Behavior: A Mediated-Moderation Model2024 · 1 citations
  2. 2The Effect of User Generated Content and Promotion Mediated By Influncer on Purchasing Decisions (Study on Shopee Users in Majalengka Regency)2024
  3. 3Examining digital influencers’ impact on customer's hedonic motivation, utilitarian motivation and purchase intention2024 · 1 citations
  4. 4The Effects Of Social Media Content, Influencer Marketing And Customer Reviews On Purchasing Decisions2024 · 2 citations
  5. 5Social Media Influencer: The Influence of Followers’ Purchase Intention through Online Engagement and Attitude2024 · 3 citations