Holistic Approach in Management Studies: A Case Study on BBA Students of VIMIT and ICM, Imphal

The concept of holistic management emphasizes the integration of various aspects of an organization to achieve overall success. This study aims to investigate the understanding and application of holistic management principles among BBA students at VIMIT and ICM. A survey questionnaire was administered to a sample of BBA students to gather information on physical well-being of BBA students, the social skills and interpersonal competencies of BBA students and the emotional intelligence of BBA students .The parameter of Physical well-being (PWB) is further classified into sub-parameters like Nutrition and Dietary Habits, Physical Activity and Exercise, Sleep and Rest, Health Screenings and Preventive Care and Academic performance in overall success. The study highlights the need for more comprehensive and integrated curricula that incorporate holistic management principles, as well as the importance of experiential learning and mentorship in fostering students' understanding and application of these principles. This study delves into the application and impact of a holistic approach in management studies, specifically focusing on Bachelor of Business Administration (BBA) students at VIMIT and ICM. Through survey method, the study investigates the perceptions, experiences, and outcomes of BBA students at these institutions. The findings indicate that BBA students at ICM and VIMIT exhibit varying levels of physical wellbeing, social skills, and emotional intelligence.