Developing Integrative Communicative Skills in the English Language through Video Project

One of the biggest challenges in the organization of the educational process in English is overcoming the limitations of time and space to develop communicative skills in the target language. This paper introduces vlogging as an instructional strategy and measures its effectiveness through the opinion of third and fourth-year students who participated first in a directed vlogging task and then in a focus interview. The interviewed students were a total of 60 from B1 – B2 level of English from the 3rd and 4th year of the NUPCHE undergraduate program at Plovdiv University “Paisi Hilendarski”. The assignment was accompanied by an analytical type of rubric that clearly marked the assessment criteria by levels of performance. The results of the interview revealed the advantages of vlogging as an additional opportunity to develop integrated communicative skills in a foreign language outside the classroom. Most of the participants perceived vlogging as a positive experience with benefits mainly in the direction of productive skills and developing creativity and confidence in the language being studied.