Impact of Leadership Communication on Employee Commitment: A Case Study of Kohat University of Science and Technology

This Study investigates the impact of leadership communication on employee commitment within the organization. The basic objective of this case study was (a) to grasp the impact of leadership communication and its long-term effects, (b) To identify the role of different communication channels,(c) To investigate the moderating effects of contextual factors (e.g., organizational culture, industry dynamics) and (d) To examine the relationship between various dimensions of leadership communication (e.g., clarity, transparency, empathy) and employee commitment. Being a case study of Kohat University of Science and Technology 300 employees have been chosen. Information was gathered through questionnaires using simple random sampling. Three hundred questionnaires were received. Different statistical methods were used, including mean, correlations, coefficients, and regression analysis. Tested the above construct and found that leadership communication has a positive impact on employee commitment. All other communication aspects, including face-to-face, email, and virtual communication, were also positively related to employee commitment.