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This research article aims to investigate the influence of behavioral biases on investment decisions in the context of sustainable and impact investing, with a focus on age and income groups in Ranchi. The study seeks to explore how psychological factors such as cognitive biases and emotional influences impact individuals' choices in allocating funds towards sustainable investment options. By analyzing primary survey data and secondary sources, the research aims to provide insights into the decision-making processes of investors in Ranchi, shedding light on the interplay between behavioral biases and investment preferences in the realm of sustainability
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Raj et al. (2024) studied this question.
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