Currently, Chinese chain catering industry is facing intense competition and an urgent need for digital transformation. As a renowned hot pot chain catering enterprise in China, Haidilao has gained consumer recognition for its considerate service and has experienced steady development in recent years. However, in this new stage of Haidilao's expansion and amid the post-COVID-19 era, new challenges have emerged. This paper primarily commences with an exploration of Haidilao's current pain points and employs enterprise management theory as a foundation to propose necessary measures for resolving these issues. The research findings suggest a series of countermeasures, encompassing the establishment of a board of supervisors to ensure internal control during rapid expansion, the creation of an internal communication platform to enhance organizational communication efficiency, the innovation of the existing service system through differentiated offerings, and the introduction of a more professional performance evaluation and rewards system to mitigate the negative impact of the mentoring system. Specifically, this paper analyzes the prevailing organizational and management challenges facing Haidilao and presents innovative developmental concepts to guide Haidilao's trajectory in this new stage of enterprise growth, all while addressing management issues.
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Chong et al. (2024) studied this question.
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