SWOT Analysis of Haidilao in Macau

As we all know since 2020, Macau and even Chinese restaurant industry development are in a bottleneck. But in Taipa Londoner, there is such a chain restaurant that not only does not have a serious decline in performance as the general trend, but even opened a second restaurant in Venetian Macau, it is Haidilao Hot Pot. Therefore, our group has chosen this restaurant chain as the object of our study, through the introduction of the company's background, analysis of the business model that motivates the company's owner and the competition, as well as swot analysis to introduce the reasons for the success of Haidilao in Macau, and give some suggestions for the analysis. At the same time, during the introduction we will mention the hot pot brand CouCou, the chain brand McDonald's to make a comparison.