The Impact of Electronic Word of Mouth on Industrial Equipment Purchase Intentions: An Information Adoption Perspective

This empirical study investigates how electronic word of mouth impacts purchase intentions for industrial equipment among 316 consumers in Vietnam.An information adoption model tests effects of argument quality, source credibility, discounting personal information and peer imitation.All factors display significant positive influence on mechanical equipment purchase intentions, with peer imitation exhibiting the strongest effect.Findings imply viral crowd effects can override individual discernment, highlighting imperative for companies to strategically manage online platforms.As users increasingly mimic behaviors, fostering community engagement through reliable content and influencers is essential.