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March 22, 2024KnE Social SciencesOpen Access

The Effect of eWOM Social Media on Purchase Intention: The Role Moderation of Involvement

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Authors

MAMochammad Farid AfandiDADiddo Adding AdoveFDFajar Destari

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Cite This Study

Afandi et al. (2024) studied this question.

synapsesocial.com/papers/68e72e2fb6db6435876a7980https://doi.org/10.18502/kss.v9i10.15724
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The nexus between eWOM and repurchase intention: A serial mediation -moderator model2024 · 1 citations
  2. 2Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention2024 · 61 citations
  3. 3Effects of eWOM information adoption on purchase intention: the moderating role of sponsorship disclosure2026
  4. 4Effect of E-e-WOM Stimuli on Customer Purchase Decision2024 · 1 citations
  5. 5What drives e-WOM engagement? Exploring the roles of information quality, credibility, and website quality2025