What question did this study set out to answer?

The study aims to investigate how eWOM sponsorship disclosure influences consumer purchase intentions within social commerce.

April 5, 2026Journal of Digital ManagementOpen Access

Effects of eWOM information adoption on purchase intention: the moderating role of sponsorship disclosure

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The study aims to investigate how eWOM sponsorship disclosure influences consumer purchase intentions within social commerce.
Utilized multiple linear regression to analyze the impact of source credibility and information quality on purchase intention.
Employed two-way ANOVA to assess the moderating effects of eWOM sponsorship disclosure.
Focused on the Xiaohongshu platform for data collection.
High information quality significantly enhances purchase intentions.
Source credibility positively impacts purchase intentions.
Sponsorship disclosure moderates the relationship between information quality and purchase intentions.

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Implication

This research examines how eWOM information quality and source credibility affect purchase intentions, indicating that sponsorship disclosure plays a crucial moderating role.

Cite This Study

Jin et al. (2026) studied this question.

synapsesocial.com/papers/69d1fc4fa79560c99a0a1df0 https://doi.org/10.1007/s44362-025-00022-5

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Implication

This research examines how eWOM information quality and source credibility affect purchase intentions, indicating that sponsorship disclosure plays a crucial moderating role.

Effects of eWOM information adoption on purchase intention: the moderating role of sponsorship disclosure

Key Points

Discussion

Implication

Cite This Study

Effects of eWOM information adoption on purchase intention: the moderating role of sponsorship disclosure

Key Points

Discussion

Implication

Cite This Study

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