Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
September 27, 2025Business And Management Studies An International JournalOpen Access

What drives e-WOM engagement? Exploring the roles of information quality, credibility, and website quality

View Full Paper
Ask AI
Bookmark
Share

Authors

MAMustafa Said AKINAÖAbdülkadir Öztürk

Discussion

Loading...

Member takes

Overview

Quantitative analysis reveals information quality significantly impacts e-WOM engagement, suggesting its importance in consumer behavior.

Key Points

  • Information quality significantly affects e-WOM engagement, leading to higher purchase intentions.
  • The analysis involved 482 participants from varied backgrounds, utilizing structural equation modeling.
  • Credibility and website quality showed no significant impact on e-WOM engagement in this study.
  • Findings emphasize the need for businesses to focus on information quality to enhance consumer engagement.

Cite This Study

AKIN et al. (2025) studied this question.

synapsesocial.com/papers/68d7b3d4eebfec0fc52365d7https://doi.org/10.15295/bmij.v13i3.2585
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention2024 · 59 citations
  2. 2Motivations Behind e-WOM and Brand Engagement on Consumer Platforms2025
  3. 3Effect of E-e-WOM Stimuli on Customer Purchase Decision2024 · 1 citations
  4. 4The impact of eWOM information in social media on the online purchase intention of Generation Z2024 · 56 citations
  5. 5The Effect of eWOM Social Media on Purchase Intention: The Role Moderation of Involvement2024