This study investigates the influence of product innovation, digital platforms, entrepreneurial spirit, knowledge utilization, and government support on the business performance and sustainability of women-owned SMEs in the tourism sector in Indonesia.Using a quantitative approach and SmartPLS analysis of survey data from 200 women SMEs, the study finds that product innovation, digital platform adoption, entrepreneur spirit has a insignificant positive impact on performance, while other factors like knowledge utilization and government support moderate product innovation and performance have positive and significant effects.Government support does not significantly moderate the performance-sustainability relationship.The findings highlight the importance of digital technologies for women SMEs and suggest areas for policy intervention.The study contributes empirical evidence on the factors influencing women SMEs' sustainability in an emerging economy tourism context.
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Kaihatu et al. (2024) studied this question.
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