Purpose - This study suggests the future direction of the hotel industry's development by examining the effect of the recent change in work-life balance on the subjective well-being of staycation user. The purpose is to confirm the mediating effect of the intrinsic motivation to use perceived by the staycation user and the difference according to gender.Design, data, and methodology - In order to understand the attributes pursued by customers using staycations, a hypothesis was established that work-life balance would affect subjective well-being through intrinsic motivation, and its influence would vary depending on gender. A total of 265 samples were used and data were collected through Google's online survey.Result - According to the results of this study, intrinsic motivation mediates the relationship between work-life balance and subjective well-being. The influence was found to be greater in the female group than in the male group.Conclusions - By providing some insights into work-life balance and its internal impact, we suggest ways to promote subjective well-being among hotel guests based on gender differences. Staycation can predict and check the demand response that appears to customers, which can be useful in future hotel operations.
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Jung et al. (2024) studied this question.
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