Application of Chatbots and Virtual Assistants in Ticket Booking System

This study explores the integration of chatbots and virtual assistants into the ticket booking system of Saffron Vacations, a leading travel agency. Despite the growing adoption of these technologies across industries, empirical research on their application within the travel and tourism sector, particularly for agencies like Saffron Vacations, remains limited. The research aims to assess the effectiveness, usability, and implications of chatbots and virtual assistants in improving customer satisfaction, operational efficiency, and overall business performance. Through descriptive research and a mixed-method approach, the study investigates utilization patterns, effectiveness, challenges, best practices, and impact assessment. The findings offer practical insights for Saffron Vacations and similar businesses seeking to leverage AI-driven solutions in their ticket booking processes.