A Study on the Survey of Tourism Market Satisfaction and Marketing Strategies of Haiyan North and South Lake Tourist Attractions

This paper takes Haiyan North and South Lake Tourist Attractions wisdom tourism as the research object, analyzes its current construction status quo, and researches several aspects such as tourists' satisfaction and perceived importance. According to the survey data, research found that tourists on the Haiyan North and South Lake tourist attractions have wireless Internet access, self-service guided tours explaining services, intelligent guidance equipment (guide plate), intelligent marketing on scenic WeChat, microblog marketing, information touch screen query facilities, and low satisfaction, which concluded that there are still a number of problems with there are still a number of problems with the Haiyan North and South Lake tourist attractions infrastructure, information technology construction, marketing strategies, and so on.