Consumer behaviour in the context of circular economy: a systematic literature review

Circular business models (CBMs) focus on cycling, extending, intensifying, and/or dematerialising material and energy loops to reduce resource inputs and waste and emission leakage. We aim to explore consumer behaviour in circular economy through a systematic literature review to determine barriers and motivators to implementing CBMs, analysing twenty-eight articles. We identified internal motivations, such as economic and environmental concerns; and external factors facilitating engagement with circularity, such as better awareness, and products with design for circularity.