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April 22, 2024Journal of Logistics Informatics and Service ScienceOpen Access

What Drives the Intention to Adopt Digital Banking in Malaysia?

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Authors

TPThi PhuongLNLan Thi Phuong NguyenSMSaravanan Muthaiyah

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Overview

Survey analysis demonstrates drivers of digital banking adoption in Malaysian bank consumers, highlighting strategic priorities for emerging digital banks.

Key Points

  • Performance expectancy, social influence, and effort expectancy significantly drive digital banking adoption intention, whereas perceived risk shows no significant impact.
  • Integrating UTAUT and planned behavior models across 430 survey respondents yields strong predictive power, achieving an R-squared of 69% and a Q-squared of 67.5%.
  • Assessment confirms convergent validity and internal consistency reliability across constructs, providing vital strategic insights for newly licensed digital banks.

Cite This Study

Phuong et al. (2024) studied this question.

synapsesocial.com/papers/68e6e3dbb6db64358765ef90https://doi.org/10.33168/jliss.2024.0306
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