Celebrity Endorsement and its Influence on Brand Perception and Image

Promoting a company's product by means of a brand ambassador may increase the value or equity of the brand, which in turn can be used to leverage the brand via brand extension.Despite the fact that brand personality also feeds brands to increase their market share, demand higher prices, and protect themselves from competitors that provide discounts.The practice of endorsing a product or service with the help of a famous person has become more common as a means of solving the issues of excessive advertising, facilitating easy brand recall, and transferring positive connotations to the product or service in question.Several theories, such as the Source Credibility Theory, the Source Attractiveness Theory, and the Meaning Transfer Theory, provide forth a clear framework for analysing the impact of celebrities on customers' purchasing decisions.It's common knowledge that finding and employing the perfect celebrity may cost a company a fortune in advertising.