This study investigated how indoor and outdoor environments in Nature Cafes, serving as nature-based solutions (NBS), influence customer approach behavior using the SOR model and a mixed-method approach. Analyzing 5,456 reviews, the study identified key indoor and outdoor variables. Results revealed that green spaces within cafes and outdoor natural environments as NBS were associated with improved self-rated mental health and connectedness. The study used fsQCA analysis to determine an optimized factor combination, highlighting the moderating role of product knowledge. The findings offer a valuable framework for maximizing NBS in approach behavior, particularly in the natural cafe setting.
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Quan et al. (2024) studied this question.
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