Key Issues For New Businesses In Implementing Digital Marketing Elements And Its Impact On Customer Purchasing Decisions

For any new business ventures, digital marketing becomes crucial due to its efficient nature of being productive online. Any kind of online marketing is popularly called as Digital Marketing. Thus, companies use different kinds of digital technologies with the intent to market wide variety of services or products. Internet is one of the engaging mediums to market a company’s products and services, as it reaches out to larger group of audience in a single click. Different kinds of digital marketing elements are used in a new business, and these can largely impact customer purchasing behaviour. Digital Marketing helps a new business to attract wide range of customers, which will impact customers purchasing decision. Customers will be able to communicate their ideas, experiences, and opinions by means of digital technology, which is predominantly used by all of the new businesses. Digital Marketing elements come with several advantages, nevertheless, numerous challenges are associated with implementing digital marketing elements in a new business. Few of the challenges are identified as lack of appropriate internet access, lack of communication with the customers, high competition of other brands in the market, high risking elements with regard to promoting products and services, less beneficial for the limited products, and so forth. Therefore, this study aims to analyse and identify the key issues in a business in implementing Digital Marketing Elements, along with its impact on customer purchasing decisions. This study employs mixed research method to analyse the data collected from both primary as well as secondary resources. Laslty, the findings and limitations of the paper are also mentioned