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October 9, 2025Studies in Media and CommunicationOpen Access

Destination Brand Communication in the Digital Age: The Case of Traditional Villages in Jinxing, China

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Authors

LRLifen RenSRSabrina Mohd RashidNANormahfuzah Ahmad

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Overview

This analysis reveals stakeholder roles in digital media strategies for destination branding, emphasizing government influence.

Key Points

  • Government stakeholders play a dominant role in destination brand communication, influencing branding strategies significantly.
  • In-depth interviews with 16 stakeholders from tourism sectors showcase varying influences on digital media communications.
  • Using traditional village tourism in Jingxing, the study explores stakeholder contributions and branding potential through digital channels.
  • Findings provide practical implications for destination managers in implementing effective place branding strategies.

Cite This Study

Ren et al. (2025) studied this question.

synapsesocial.com/papers/68e75e6ef55d23b552f57eddhttps://doi.org/10.11114/smc.v14i1.7914
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