Rising tides: How to foster and develop relationships within and across units to forge a new graduate enrolment management model

This paper analyses how the authors’ hybrid recruitment model, with both decentralised and centralised recruiting structure, has allowed their campus to reimagine graduate enrolment management (GEM). The hybrid structure allows recruiting staff to reap the benefits that both types of models offer, and it has nurtured collaboration and innovation across the campus. The benefits and best practices associated with each model are highlighted, and strategies are provided for developing a collaborative model which attempts to build communication and partnership across the distinct silos that tend to operate in higher education. This model has been used to streamline recruitment for Binghampton University’s 4 + 1/accelerated master's programmes through resource and information sharing as well as joint initiatives.