Potential Residents’ Demands and Intentions of Using Housing Services in Integrated Public Rental Housing

With the upcoming move of integrated public rental housing, it is necessary to evaluate the potential residents of integrated public rental housing due to the significant differences in class compared to existing rental housing residents. Therefore, this study aimed to investigate the demands and intentions of potential residents of the integrated public rental housing pilot project complex for using housing services. To collect data, a survey tool was developed to identify housing service needs based on previous studies. Subsequently, an online survey was conducted, yielding 289 effective responses. The results indicated a high demand for basic living services, scoring 3.16 out of 4 points, followed by demand-tailored services at 2.78 points and life convenience services at 2.72 points. The demands of the majority of the detailed programs in basic living services averaged more than 3 points, and the highest demand was for "creating a safe environment." The respondents were generally willing to use and pay for the services, suggesting the feasibility of offering certain levels of service in integrated public rental housing. The results of this study can be used as basic data for establishing operational plans for housing services in integrated public rental housing in the future.