항공여행 스트레스가 여행몰입에 미치는 영향: 항공사 신뢰의 매개효과

Purpose -This study tries to understand the influence of Air Travel Stress on Travel Immersion, Mediating Effect of Airline Trust.Design, data, and methodology -This study method was to conduct a offline and online survey research. The survey was conducted between Aug 1 and Aug 15, 2023, and 260 valid questionnaires were analyzed. Data analysis was conducted using SPSS 23.0 and AMOS 22. 0 the hypothesis was tested through structural equation modeling.Result -First, Air Travel Stress has effect on Travel Immersion. Second, Airline Trust has effect on Travel Immersion. Third, result of verifying the mediating effect of Airline Trust, the mediating effect was confirmed in the effect of Airline Travel Stress on Travel Immersion.Conclusions -The findings has significant implications for Air Travel Stress, Travel Immersion and Airline Trust and academic researchers. Also, by controlling the stress of travelers, airlines should try to provide better services.