An Exploration of Journal App Development Strategies Enabled by Augmented Reality (AR) Technology — Time Immersive, TIME’s periodical app, as an example

The report of the 20th Party Congress points out that it is necessary to implement the national cultural digitization strategy and enhance the influence of Chinese civilization’s dissemination power. In order to make better use of the advantages of augmented reality technology to promote the supportive role of journal App as a “new cultural infrastructure”, and to tell and disseminate Chinese stories with excellent Chinese journal App, this paper adopts the methods of case study and comprehensive analysis to explore the practice of TIME Immersive in TIME Weekly’s journal App TIME. Exploration. The analysis finds that TIME Immersive’s development design of “immersive interaction” and “non-incremental entity”, the content design of symbolic elements superimposed on medium and long stories, and the team building of breaking the circle of cooperation make TIME Immersive unique among the journal apps that combine augmented reality technology. The team building of TIME Immersive makes TIME Immersive have more outstanding advantages among a group of journal apps combining with augmented reality technology. Therefore, in the process of integrating with augmented reality technology, China’s journal apps can make new attempts in the three directions of interactive relationship, scene dissemination and service, and industry-university-research ecosystem, in order to incubate China’s high-quality digital journal apps and enhance China’s international influence.