Analisa Tingkat Kepuasan Pelanggan Terhadap Aplikasi Ojek Online Dengan Menerapkan Dashboard Business Inteligence

The rapid development of transportation technology today makes the provision of transportation services very competitive, one of which is in the online motorcycle taxi sector.The problem that often occurs in the use of online motorcycle taxi applications is the lack of visualization of information about customer satisfaction with online motorcycle taxi applications.Efforts to overcome these problems by processing customer data into Business Intelligence Dashboards.The benefit of the business intelligence dashboard itself is to process data into an attractive visualization of information that is displayed so that it is easier to find out the level of customer satisfaction with the online motorcycle taxi application.Researchers used quantitative methods where the sample used was 344 respondent online motorcycle taxi application customers.The data used in this study were primary data obtained through questionnaires distributed to customers.The data analysis used in this study was a validity test and reliability test with the help of version 25 of SPSS.The results of this study showed that 344 customers received satisfaction data.From 344 customers, data on the time of application use in 1 week was 3-5 times, besides that the use of online motorcycle taxi applications is currently still dominated by vulnerable young people aged 20 to 30 years.And from 344 customers, it is known that 178 customers most often use the Gojek application and customer responses to the online ojek application studied