Motivation of managers of business entities in times of crisis and war: challenges and transformations

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Effective motivation systems in crisis enhance managers' productivity and corporate cohesion, driving business success.
The study shows that traditional material incentives lose effectiveness during crises, emphasizing the importance of intangible factors.
A comprehensive view involves digital and psychological factors that reshape managerial motivation under challenging conditions.
The research highlights the need for an adaptive and individualized approach to motivate managers and ensure business resilience.

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Analysis reveals how motivation impacts economic performance in businesses during crisis, highlighting new strategies.

L. Gorodianska (2025) studied this question.

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