Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
October 10, 2025International Journal of Application on Economics and Business

Local Fashion Purchase Intention: The Role of Attractiveness, Trustworthiness and Expertise of Influencers

View Full Paper
Ask AI
Bookmark
Share

Authors

ACAdelia Angelina Benya ChamMTMiharni Tjokrosaputro

Discussion

Loading...

Member takes

Overview

This research demonstrates trustworthiness and expertise significantly improve purchase intention, highlighting influencer marketing's role.

Key Points

  • Trustworthiness positively influences purchase intention, while attractiveness shows no significant effect.
  • Expertise of social media influencers significantly impacts consumers' intention to buy local fashion brands.
  • The study involved a sample of 238 local fashion consumers who engaged with influencer marketing.
  • Data analysis utilized Structural Equation Modeling (SEM) via the SMART-PLS 4.0 application.

Cite This Study

Cham et al. (2024) studied this question.

synapsesocial.com/papers/68e865117ef2f04ca37e4f35https://doi.org/10.24912/ijaeb.v2i3.50-62
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The role of fashion influencers in shaping consumer attitudes and purchase intentions2026
  2. 2Factors Influencing Purchase Intention with Brand Awareness as a Mediator on Local Fashion Brand Products2024
  3. 3The Effect of Influencer Credibility and Influencer Attractiveness on Trust and Purchase Intention2025
  4. 4Pengaruh Beauty Influencer Terhadap Brand Awareness, Brand Image, Brand Attitude, dan Purchase Intention Beauty Product Lokal Indonesia2023
  5. 5The branding power of social media influencers: an interactive marketing approach2024 · 26 citations