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October 11, 2025Abdi Dosen Jurnal Pengabdian Pada MasyarakatOpen Access

Empowering the Wara Village Community in Determining Marketing Strategies for Local Rice Msme Products Through Brand Introduction & Formation

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Authors

WSWahyuni Nurindah SulistiowatiSTSumiyati TuhuteruYSYulianti Srimanti

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Overview

Participatory approach enhances marketing strategies and branding for local rice msmes in Wara Village, suggesting increased economic potential.

Key Points

  • Implementation of tailored marketing strategies supports local rice msmes in Wara Village, enhancing market competitiveness.
  • Brand formation and capacity building were crucial in training the community about marketing mix concepts and techniques.
  • Utilizing case studies, the project improves digital literacy and modern marketing understanding among local businesses.
  • Community independence in market expansion relies on continued mentoring and effective marketing strategies for local rice products.

Cite This Study

Sulistiowati et al. (2025) studied this question.

synapsesocial.com/papers/68e9b1c9ba7d64b6fc1326bchttps://doi.org/10.32832/abdidos.v9i3.2857
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