October 11, 2025Deleted JournalOpen Access

Transformation of the Local Muslim Fashion Industry through E-Commerce in ASEAN

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E-commerce is significantly driving growth in the local muslim fashion industry, enhancing regional market access and identity.
Key adaptation strategies include omnichannel marketing and influencer collaboration, focusing on sustainable fashion innovation.
Challenges in logistics, cross-border regulations, and digital literacy present significant barriers to growth at 35%, 30%, and 20% respectively.
Implications highlight the need for harmonization of halal regulations and better integration of digital technology in the market.

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Qualitative study highlights e-commerce driving growth in the Muslim fashion market, indicating challenges in logistics and digital literacy.

Magfiroh et al. (2025) studied this question.

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Qualitative study highlights e-commerce driving growth in the Muslim fashion market, indicating challenges in logistics and digital literacy.