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Digital Transformation And E-Commerce Adoption: A Comparative Study

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Indonesia's e-commerce sector thrives due to extensive fintech and mobile technology investments, and improved digital infrastructure.
The Gambia faces challenges in digital literacy and internet coverage but shows promise with Youth-Driven Digital Engagement initiatives.
This analysis reveals socio-economic barriers affecting consumer behavior trends and digital readiness in both countries.
Actionable insights offer a roadmap for fostering inclusive digital economies through public-private partnerships and ICT education.

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This comparative study explores digital transformation and e-commerce growth in Indonesia and The Gambia, suggesting pathways for improved adoption.

Ebrima Jabbi (2025) studied this question.

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This comparative study explores digital transformation and e-commerce growth in Indonesia and The Gambia, suggesting pathways for improved adoption.