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This is a Quantitative Study study.

October 11, 2025Marketing and Digital TechnologiesOpen Access

The integration of digital marketing and modern technologies in fostering sustainable consumer behavior

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Authors

RMRistić Nikolić Dragana MomčiloMetropolitan University NĐNenad ĐokićUniversity of Novi Sad MSMiloš StojanovićUniversity of Nis

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Implication

Analysis uncovers the impact of perceived behavioral control on pellet usage intentions, indicating marketing strategies can shape sustainable practices.

Key Points

The study reveals a direct link between perceived behavioral control and the intention to use renewable energy sources.
Data analysis from 308 participants in Serbia shows significant socio-demographic effects on sustainable consumer choices.
Descriptive analysis using SPSS and model testing via SmartPLS highlights critical consumer profiles and motivational drivers.
Future marketing strategies may benefit from understanding psychological variables that influence sustainable energy behavior.

Cite This Study

Momčilo et al. (2025) studied this question.

synapsesocial.com/papers/68e9b1d9ba7d64b6fc132df1 https://doi.org/10.15276/mdt.9.3.2025.2

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Implication

Analysis uncovers the impact of perceived behavioral control on pellet usage intentions, indicating marketing strategies can shape sustainable practices.

The integration of digital marketing and modern technologies in fostering sustainable consumer behavior

Discussion

Member takes

Implication

Key Points

Cite This Study

The integration of digital marketing and modern technologies in fostering sustainable consumer behavior

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider