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This is a Quantitative Study study.

Mind Over Market: Behavioural Determinants of Renewable Energy Investment Adoption in India

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This study demonstrates cognitive biases and behavioural inertia impact renewable energy adoption in India, suggesting innovative frameworks.

Plans to invest in renewable energy are largely influenced by cognitive biases and green behavioural spillover.
The model explains 67% of the variance in investment intentions, highlighting significant behavioural factors.
Utilising a structured questionnaire, the data was collected from 416 urban participants across various Indian cities.
Proposed behavioural treatments aim to improve policy instruments based on psychological motivators for energy transitions.

Sharma et al. (2025) studied this question.

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This study demonstrates cognitive biases and behavioural inertia impact renewable energy adoption in India, suggesting innovative frameworks.