Islamic Leadership Narratives on YouTube: A Framing Analysis of Digital Da’wah Messages

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Framing analysis reveals how digital da'wah messages convey leadership themes, highlighting Islamic values and addressing social issues.

Da'wah messages frame leadership issues by presenting distinct Islamic viewpoints, emphasizing integrations of principles.
The analysis categorizes da'wah messages into faith-based, sharia-based, and moral-based types, observed in various videos.
Using a constructionist approach, this examination employs Robert N. Entman's model to dissect leadership themes in each video.
The findings suggest the need for addressing leadership through Islamic teachings, considering current social and governmental issues.

Nasution et al. (2024) studied this question.

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