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This is a Quantitative Study study.

October 15, 2025Indonesian Journal of Interdisciplinary Research in Science and Technology

The Influence of Attitude, Subjective Norms, Perceived Behavioral Control, and Brand Image on Intention to Use Suroboyo Bus in Supporting the Achievement of SDGs in Surabaya

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Authors

HFHilmi Iman FirmansyahState University of Malang

Discussion

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Implication

Quantitative analysis reveals subjective norms and brand image significantly impact public transport intentions in Surabaya, suggesting strategies for improvement.

Key Points

Subjective norms and brand image significantly influence the intention to use Suroboyo Bus.
Data from 190 residents of Surabaya highlights the role of social support in promoting public transportation use.
Quantitative analysis employed Partial Least Square (PLS) to evaluate variable relationships.
These findings emphasize the importance of public perception and communication strategies for promoting sustainable transport.

Cite This Study

Hilmi Iman Firmansyah (2025) studied this question.

synapsesocial.com/papers/68f01110f081da0584b567b3 https://doi.org/10.55927/marcopolo.v3i9.134

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Implication

Quantitative analysis reveals subjective norms and brand image significantly impact public transport intentions in Surabaya, suggesting strategies for improvement.

The Influence of Attitude, Subjective Norms, Perceived Behavioral Control, and Brand Image on Intention to Use Suroboyo Bus in Supporting the Achievement of SDGs in Surabaya

Discussion

Member takes

Implication

Key Points

Cite This Study

The Influence of Attitude, Subjective Norms, Perceived Behavioral Control, and Brand Image on Intention to Use Suroboyo Bus in Supporting the Achievement of SDGs in Surabaya

Discussion

Member takes

Implication

Key Points

Cite This Study

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