Opinions of Medan Area University Students on Men Who Use Skincare in The Communication Science Study Program

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Qualitative research uncovers mixed perceptions of men's skincare among Communication Studies students, indicating social norms' influence.

Opinions on men's skincare are divided, with some students supporting it as a healthy choice and others opposing it due to traditional masculinity.
Key influences on student opinions include exposure to social media and individual experiences related to gender constructs.
Exploratory qualitative research through interviews and observations provided insights into the views of Communication Studies students.
Addressing misconceptions about men's skincare can promote wider acceptance and redefinition of masculinity in relation to personal care.

Panggabean et al. (2025) studied this question.

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Qualitative research uncovers mixed perceptions of men's skincare among Communication Studies students, indicating social norms' influence.