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October 17, 2025East African Journal of Traditions Culture and ReligionOpen Access

Culinary Globalisation: The Global Spread of Recipes through Instagram and the Impact on Traditional Kenyan Foods

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Authors

NWNkatha WainainaDaystar University

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Overview

Qualitative analysis examines Instagram's role in culinary globalisation among traditional Kenyan foods, suggesting implications for heritage preservation.

Key Points

  • Instagram influences culinary globalisation, leading to a rise in the visibility of globally popular foods.
  • Content analysis of 28 food bloggers shows traditional Kenyan dishes are underrepresented compared to fast foods.
  • The study employs qualitative methods, combining content analysis and semi-structured interviews.
  • The findings indicate the need for stronger cultural heritage preservation strategies to maintain traditional culinary practices.

Cite This Study

Nkatha Wainaina (2025) studied this question.

synapsesocial.com/papers/68f199ccde32064e504dd35bhttps://doi.org/10.37284/eajtcr.8.1.3843
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