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November 25, 2025Journal of Hospitality and Tourism Technology

Social media food photos and brand engagement: role of content source, authenticity, brand stereotypes and online community influence

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Authors

MSMuhammad SohaibPhiladelphia College of Osteopathic MedicineASAsif Ali SafeerHuanggang Normal UniversityAMAbdul MajeedUniversity of International Business and Economics

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Sohaib et al. (2025) studied this question.

synapsesocial.com/papers/694035fb2d562116f290984dhttps://doi.org/10.1108/jhtt-05-2025-0388
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