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April 10, 2026Culinary Science & Hospitality ResearchOpen Access

The Effects of Perceived Benefits of Foodstagramming on Restaurant Satisfaction and Behavioral Intentions: The Moderating Role of Variety-Seeking Tendency

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Authors

HJHa-jin JeongGwangju Health UniversityYLYeon-Ju LimTKTae-Hee Kim

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Overview

Examines foodstagramming's impact on satisfaction and intentions in Instagram users, highlighting variety-seeking's role.

Key Points

  • This study aims to explore how the perceived benefits of foodstagramming influence restaurant satisfaction and behavioral intentions, particularly for Instagram users.
  • Conducted an online survey among Instagram users
  • Analyzed data using structural equation modeling
  • Investigated moderating role of variety-seeking tendency
  • Perceived benefits of foodstagramming positively influence restaurant satisfaction
  • Restaurant satisfaction enhances revisit intention and electronic word-of-mouth intention
  • Variety-seeking tendency moderates the relationship between satisfaction and revisit intention but not e-WOM intention

Cite This Study

Jeong et al. (2026) studied this question.

synapsesocial.com/papers/69d892886c1944d70ce03f55https://doi.org/10.20878/cshr.2026.32.3.007
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1How foodstagramming posts influence restaurant visit intention: the mediating role of goal relevance and mimicking desire2024 · 23 citations
  2. 2Social media food photos and brand engagement: role of content source, authenticity, brand stereotypes and online community influence2025 · 1 citations
  3. 3Social media food photos and brand engagement: role of content source, authenticity, brand stereotypes and online community influence2025
  4. 4How does foodstagramming shape consumer dining behavior? A systematic review using ADO-TCM2026
  5. 5From food-ink to food post: how 3-D printed food and foodstagramming boost customers' delight and behavior intention to revisit restaurants2026