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This study seeks to understand how Nigerian postgraduate students perceive and interact with food influencer content on social media.

May 17, 2026Open Access

Digital Food Culture and Identity: A Qualitative Study of Nigerian Postgraduate Students' Engagement with Food Influencers

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This study seeks to understand how Nigerian postgraduate students perceive and interact with food influencer content on social media.
Qualitative research design using Focus Group Discussions (FGDs) and In-Depth Interviews (IDIs)
Participants included postgraduate students and expert informants like food content creators and nutritionists
Thematic analysis was employed to identify core themes in the data collected
Identified five major themes regarding food influencers and their impact on cultural identity and authenticity
Students expressed skepticism about commercialized content and concerns over cultural distortion in Nigerian cuisine
The findings reveal active engagement from students in interpreting and reshaping media narratives

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Qualitative study explores Nigerian postgraduate students' views on food influencers, indicating cultural implications.

Onyenekwe et al. (2026) studied this question.

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