Empowering Ethnic Minority Cultures: The Role of Short Video Algorithms in Cultural Sustainability

As algorithm‐driven content curation becomes an increasingly common feature of short video platforms, it becomes critical to reveal the role of short video algorithms in cultural sustainability for Ethnic Minorities (EMs). This study conducted one‐on‐one semi‐structured interviews with 15 young Tibetan users, and employ the thematic analysis for exploring the findings. Furthermore, the research results indicate the importance of leveraging short video platforms to enhance the visibility and sustainability of ethnic minority cultures, thereby providing a foundation for developing future algorithmic systems that support global cultural communication.