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October 20, 2025International Journal of Accounting and Economics StudiesOpen Access

Financial Performance of Innovation Investment in Specialized‎SMEs Under A Digital Business Environment: A Comparative‎Analysis of China and Thailand (2019-2024)‎

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Authors

YFYanwei FuTiangong University JDJingyang DuanBeijing Forestry University

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Implication

Mixed-methods analysis shows significant links between innovation investment and financial performance in SMEs, highlighting digital transformation effects in China and Thailand.

Key Points

Significant positive relationships exist between innovation investment and financial performance in both China and Thailand, and digital transformation plays a key role.
Chinese SMEs exhibit a 23% higher ROI on digital innovation investments compared to Thai SMEs, reflecting differing impacts of innovation across regions.
The study employs a mixed-methods approach, integrating PLS-SEM and DEA to analyze survey and financial data from 284 specialized SMEs in China and Thailand.
Cultural and institutional differences limit generalizability to other emerging markets, emphasizing the need for tailored digital transformation strategies.

Cite This Study

Fu et al. (2025) studied this question.

synapsesocial.com/papers/68f5fcd68d54a28a75cf21de https://doi.org/10.14419/2hdnc414

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Implication

Mixed-methods analysis shows significant links between innovation investment and financial performance in SMEs, highlighting digital transformation effects in China and Thailand.

Financial Performance of Innovation Investment in Specialized‎SMEs Under A Digital Business Environment: A Comparative‎Analysis of China and Thailand (2019-2024)‎

Discussion

Member takes

Implication

Key Points

Cite This Study

Financial Performance of Innovation Investment in Specialized‎SMEs Under A Digital Business Environment: A Comparative‎Analysis of China and Thailand (2019-2024)‎

Discussion

Member takes

Implication

Key Points

Cite This Study

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