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This is a Mixed-Method Approach study (also classified as: Structural Equation Modelling).

September 5, 2025TEM JournalOpen Access

Superior Long-Term Business Performance Factor of Digital Entrepreneurship in Small and Medium-Sized Enterprises in Thailand

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Analysis reveals critical success factors for digital entrepreneurship in SMEs, highlighting social media's role.

Superior long-term business performance is driven by digital entrepreneurship strategies in SMEs, enhancing their economic impact.
Analysis shows that social media adoption significantly mediates the business outcomes for digital SMEs in Thailand.
The study applied a structural equation model on quantitative data from 910 SME entrepreneurs and qualitative insights from 21 experts.
Findings emphasize the need for effective business strategies, highlighting the importance of digital business growth to reach national economic goals.

Paweehirunkrai et al. (2025) studied this question.

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September 5, 2025TEM JournalOpen Access

View Full Paper

Ask AI

Bookmark

Authors

Analysis reveals critical success factors for digital entrepreneurship in SMEs, highlighting social media's role.

Superior long-term business performance is driven by digital entrepreneurship strategies in SMEs, enhancing their economic impact.
Analysis shows that social media adoption significantly mediates the business outcomes for digital SMEs in Thailand.
The study applied a structural equation model on quantitative data from 910 SME entrepreneurs and qualitative insights from 21 experts.
Findings emphasize the need for effective business strategies, highlighting the importance of digital business growth to reach national economic goals.

Paweehirunkrai et al. (2025) studied this question.

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