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September 10, 2025International Journal of ADVANCED AND APPLIED SCIENCESOpen Access

Factors influencing digital technology adoption for the sustainable growth of SMEs in Thailand

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Authors

DKDavid KiatsangsilpRangsit UniversitySPSumaman PankhamRangsit University

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Implication

Mixed-methods analysis reveals key factors for digital technology adoption in SMEs, highlighting social media's importance.

Key Points

  • Attitude significantly influences the sustainable growth of SMEs adopting digital technology.
  • Analysis showed intention to use is crucial, followed by perceived behavioral control and satisfaction.
  • Social media usage enhances customer relationships and data collection for SMEs' growth.
  • Policymakers can benefit from these insights to enhance support strategies for SMEs.

Cite This Study

Kiatsangsilp et al. (2025) studied this question.

synapsesocial.com/papers/68c1afb954b1d3bfb60e70c0https://doi.org/10.21833/ijaas.2025.07.025
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