What type of study is this?

This is a Quantitative Study study.

October 27, 2025Open Access

Up Into the Sky: A Comparative Study on the Different Marketing Strategies of Selected Commercial Airlines in the Philippines

View Full Paper

Ask AI

Bookmark

Authors

ABAngela Maxine BajarLyceum of the Philippines University JTJaecee TanayaLyceum of the Philippines University EFErika FabreLyceum of the Philippines University

Discussion

Member takes

Implication

Quantitative research shows significant differences in marketing effectiveness across Cebu Pacific, Philippine Airlines, and AirAsia, implying strategic changes are needed.

Key Points

Cebu Pacific's marketing strategies significantly outperform its competitors, showcasing effective tactics across all dimensions.
Quantitative analysis revealed significant p-values under 0.0001, indicating strong differences among the airlines' marketing effectiveness.
The research utilized a quantitative approach, employing surveys for data collection followed by statistical analysis with Two-Way ANOVA.
These findings may influence strategic approaches for airline executives aiming to enhance competitiveness in a challenging market.

Cite This Study

Bajar et al. (2025) studied this question.

synapsesocial.com/papers/68ff87f1c8c50a61f2bdd451 https://doi.org/10.65232/e1yaq090

View Full Paper

Ask AI

Bookmark

Implication

Quantitative research shows significant differences in marketing effectiveness across Cebu Pacific, Philippine Airlines, and AirAsia, implying strategic changes are needed.

Up Into the Sky: A Comparative Study on the Different Marketing Strategies of Selected Commercial Airlines in the Philippines

Discussion

Member takes

Implication

Key Points

Cite This Study

Up Into the Sky: A Comparative Study on the Different Marketing Strategies of Selected Commercial Airlines in the Philippines

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider