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Observational analysis revealed digital marketing enhances revenue for SMEs, suggesting vital adaptation in pandemic times.
During the pandemic, SMEs are increasingly innovating not only in products, but also in product marketing. Digital marketing is one of the solutions during the pandemic useful to get stable revenue and even increase profits. Digital sales can introduce the manufactured products not only into the domestic market, but can penetrate the international market share. This service aims to make digital marketing known and owned by SMEs
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Kusuma et al. (2024) studied this question.
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