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November 1, 2025Deleted JournalOpen Access

Exploring Regional Consumer Cross-Border E-Commerce Behavior in the Digital Economy: A Study of the Greater Bay Area in China

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Consumer trust significantly influences satisfaction and loyalty in cross-border e-commerce contexts.
Important metrics include consumer satisfaction and loyalty, driven by social interaction mechanisms.
Analysis of consumer behavior utilized the Information Technology Ecosystem framework to link various dimensions.
Research highlights the role of regulatory optimization in fostering innovation-driven growth in e-commerce.

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This study explores cross-border e-commerce behavior in the Greater Bay Area, suggesting social interaction impacts consumer trust and satisfaction.

Chen et al. (2025) studied this question.

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This study explores cross-border e-commerce behavior in the Greater Bay Area, suggesting social interaction impacts consumer trust and satisfaction.