November 8, 2025

Digital transformation of a technology SME: architecture and agility for online sales in Ecuador

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E-commerce is vital for improving business competitiveness, especially during the COVID-19 pandemic, and without it, local firms may struggle.
Logistics and customer service are crucial components in e-commerce, which can enhance the consumer experience and streamline operations.
Adopting agile methodologies, like Scrum, supports better project management and adaptability to changes in digital marketing and sales.
In Ecuador, the push for digital transformation is driven by the need for businesses to compete effectively in an evolving market landscape.

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Analysis shows e-commerce is essential for enhancing business competitiveness in Ecuador, highlighting important logistics and customer service.

Chiliquinga et al. (2023) studied this question.

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Analysis shows e-commerce is essential for enhancing business competitiveness in Ecuador, highlighting important logistics and customer service.