November 14, 2025Thesis ElevenOpen Access

Consuming or consumed? Postdigital McDonaldization for human sustainability

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Authors

SHSarah Hayes PJPetar Jandrić SHSarah Hayes

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Implication

Conceptual analysis highlights sustainability and justice within the postdigital context, suggesting the relevance of McDonaldization and artificial intelligence.

Key Points

Sustainability is critically linked to the concepts of McDonaldization and rationalisation in current society.
Analysis emphasizes the role of data and artificial intelligence in our interactions with the world.
Exploration of Ritzer's thesis underlines the importance of justice and equity for a sustainable future.
The ongoing discussion indicates a need for redefining consumption in a postdigital landscape.

Cite This Study

Hayes et al. (2025) studied this question.

synapsesocial.com/papers/692519a2c0ce034ddc353c33 https://doi.org/10.1177/07255136251396177

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Implication

Conceptual analysis highlights sustainability and justice within the postdigital context, suggesting the relevance of McDonaldization and artificial intelligence.

Consuming or consumed? Postdigital McDonaldization for human sustainability

Discussion

Member takes

Implication

Key Points

Cite This Study

Consuming or consumed? Postdigital McDonaldization for human sustainability

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider